Social Media Management for Luxury Hotels in Mexico
An editorial social media studio for boutique hotels and resorts. We build Instagram and TikTok presences that match the design language of the property, in English and Spanish, with monthly on-site production.
Why luxury hotels choose the studio
Four reasons hospitality brands across Cancun, Riviera Maya, Tulum and Los Cabos retain the team as their content partner.
Editorial-first visuals
Every asset is shot on property. No stock, no generic templates. The aesthetic matches the level of the suite, the spa and the restaurant.
Bilingual by default
Captions, stories and DMs run in English and Spanish. Domestic guests and international travelers see a brand that speaks to them.
Hospitality fluency
The team knows F&B beats, spa drops, seasonal calendars, group sales and the cadence of a hotel's commercial year.
Reporting that ties to revenue
Monthly reports map content to direct bookings, group inquiries and OTA referral lift. Numbers your revenue manager can use.
Three pillars. One retainer.
A hotel social retainer with IVAE Marketing is built on three coordinated workstreams.
Content production
On-property photo and video sessions, monthly to weekly cadence based on plan.
- Editorial photography of rooms, amenities, F&B
- Vertical video for Reels and TikTok
- UGC coordination with guests and influencers
- Seasonal campaign shoots (high season, holidays)
Channel management
End-to-end Instagram, TikTok and Facebook operation with native copy.
- Editorial calendar in your booking timeline
- Bilingual captions and curated hashtags
- Stories, Reels, carousels, scheduled posts
- Community management in English and Spanish
Analytics & growth
Monthly reporting that connects social activity to commercial outcomes.
- Reach, engagement, follower lift, save rate
- Top-performing content and creative learnings
- UTM tracking to direct booking pages
- Quarterly strategy review with the Director
Three plans for luxury hospitality.
A starting point. Full pricing is on the master page, and every property gets a tailored quote after the brief.
- 1 monthly on-property session
- 12 posts across Instagram and Facebook
- Weekly stories
- Editorial calendar
- Monthly report
- 2 monthly on-property sessions
- 20 posts across Instagram, Facebook and TikTok
- Daily stories, editorial Reels
- Daily community management
- Strategic monthly report
- Weekly sessions and live coverage
- Daily multi-platform publishing
- Paid social campaigns
- UGC and influencer coordination
- Dedicated brand strategist
A 5-star resort in the Cancun Hotel Zone.
A representative engagement, drawn from real property work. Details abstracted for confidentiality.
Questions from hotel marketing teams.
Do you manage social media for luxury hotels in Cancun and Riviera Maya?
What does a hotel social media plan include?
Can you produce content in both English and Spanish?
Do you handle paid campaigns for hotels?
How fast can a luxury hotel see results?
Do you sign annual contracts?
Ready to brief the studio?
Tell us about the property. We will reply within one business day with availability and a tailored proposal.