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Social Media ManagementCancúnfor Luxury Hotels & Restaurants

The social media agency in Cancun that combines management with in-house editorial content production. A digital strategy built to measure for hotels, restaurants and luxury brands that want to stand out in the most competitive hospitality market in Mexico.

5.0 · 42 reviews · Bilingual · 10 years editorial

Content · Strategy · Growth
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Photography sessions
delivered
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Platforms
managed
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Original
content
24/7
Monitoring
& response

We know the Cancun market like no one else

In a market as competitive as the Cancun Hotel Zone and the Riviera Maya, posting for the sake of posting is not strategy. Hotels, restaurants, spas, real estate developments and wellness brands compete every day for the same traveler's attention. Social media management in Cancun demands more than generic templates. It demands knowing the rhythm of the city, the seasons, the language of the international traveler, and the visual codes of the luxury market.

IVAE Studios began as a photography studio and audiovisual production house, and that creative root sets the work apart. Every digital strategy the studio builds starts from original content: editorial-grade imagery and video produced in-house, never pulled from generic stock libraries. As a social media agency rooted in Cancun, the team doesn't just manage communities. It builds them with the same intention you'd bring to a luxury brand.

IVAE Marketing is the social media sub-brand of IVAE Studios, the luxury resort photography studio led by Director Vianey Díaz in Cancun.

What's Included in Social Management

From visual production to strategic publishing, the studio handles every step so you can focus on your business.

Editorial Content Production

Editorial photography and video designed specifically for social. Reels, carousels, stories and static content that capture the essence of your brand at magazine quality.

Photography Video / Reels Carousels Stories

Editorial Strategy & Calendar

Monthly content planning aligned with your business objectives, tourism seasons, and the local market.

Monthly calendar Copywriting Hashtags

Platform Management

Complete management of Instagram, Facebook and TikTok: publishing, community interaction, and direct message response.

Instagram Facebook TikTok

Reports & Analytics

Monthly reports with the metrics that matter: reach, engagement, follower growth and content performance.

Insights KPIs Reports

Visual Identity for Social

The studio designs your brand's visual language for social: color palette, typography, story templates, highlight covers, and a cohesive aesthetic that reflects the premium positioning of your business.

Branding Templates Highlights Editorial feed

How we work

A clear and efficient process so your brand begins to grow from the first month.

01

Diagnosis & Strategy

We analyze your brand, your competition and your target audience. We define the tone of voice, the content pillars and the measurable goals that will guide your social channels.

02

Content Production

Professional photo and video sessions on location at your business. We build a high-quality visual content library ready to publish across the entire month.

03

Publishing & Management

We schedule and publish content across the agreed platforms. The team responds to comments and direct messages so your community stays active and engaged.

04

Analysis & Optimization

Every month we review results, adjust the strategy, and deliver a clear report with the growth metrics that matter for your brand.

The difference

We are not a generic agency. We are a visual studio that understands the luxury market in Cancun.

Generic agency

Content built from stock photos
Recycled templates across every client
No knowledge of the local market
Community manager with no visual background
VS

IVAE Studios

Original editorial photography and video
Visual identity built exclusively for your brand
Direct experience in the Cancun luxury market
Creative team with a professional photographic eye

Plans & Pricing

Three monthly plans designed for hospitality and luxury brands in Cancun and the Riviera Maya. No annual contracts.

Essential Plan

Ideal for emerging brands that need visual consistency and an active presence. Includes one monthly photo and video session, 12 posts distributed across Instagram and Facebook, weekly stories, copywriting, an editorial calendar and a monthly metrics report.

Investment: by inquiry

12 posts/month IG + FB 1 session
Choose Essential Plan
Most Popular

Editorial Plan

The most popular plan for boutique hotels, restaurants and spas seeking sustained growth. Includes two monthly photo and video sessions, 20 posts, editorial Reels, management across Instagram, Facebook and TikTok, daily community management and strategic reports.

Investment: by inquiry

20 posts/month IG + FB + TikTok 2 sessions Reels
Choose Editorial Plan

Signature Plan

Full production for resorts, chains and luxury brands with multiple properties. Includes weekly sessions, daily publishing, paid campaigns, UGC, local influencer management, executive reports and a dedicated brand strategist.

Investment: by inquiry

Daily Multi-platform Ads + UGC Dedicated strategist
Request Signature Quote

Industries we serve

Our social media agency in Cancun works with the leading sectors of the tourism and luxury market in Quintana Roo.

Boutique hotels and luxury resorts in the Hotel Zone, Playa Mujeres and Costa Mujeres. Premium restaurants and signature bars in Cancun, Playa del Carmen and Tulum. Spas, wellness clinics, aesthetic medicine, physical therapy and dermatology studios. Dental and cosmetic-dental clinics serving international medical-tourism patients. Real estate developments and luxury property brands across the Riviera Maya. Yachts, charters and private nautical experiences. Salons, barbershops and personal-care studios. Local fashion, design and jewelry brands. Photographers, wedding planners and vendors in the destination wedding sector. The studio understands the seasonality of the market, the competition in the Hotel Zone, and how to speak to an international audience without losing local essence.

Led by Vianey Díaz

Director and lead photographer of IVAE Studios. Ten years of editorial cameras in Cancun and the Riviera Maya. Every social media account at the agency is overseen by Vianey personally, with the same hospitality and editorial standards the studio brings to luxury photography. Bilingual, native to Cancun, listed on Wikidata, rated 5.0 from 42 client reviews.

Meet Vianey →

Frequently Asked

Answers to the most common questions about our social media management service in Cancun.

01

How much does social media management cost in Cancun?

The cost of social media management in Cancun depends on the plan that fits your business. IVAE Studios offers three monthly plans: Essential, Editorial, and Signature. Each plan includes professional photo and video sessions, editing, editorial calendar, copywriting, post scheduling, and monthly reporting. The difference between plans is the frequency of sessions, number of posts, and scope of community management. For brands just starting, the Essential plan provides visual consistency from month one. For established hotels and restaurants, the Editorial plan combines frequent production with daily management. Schedule a free consultation and the team will share a personalized quote.
02

What is included in the social media management service?

The social media management service in Cancun is integrated: it includes monthly professional photo and video sessions produced by the team on location, content editing with editorial aesthetic, strategic editorial calendar design, platform-optimized copywriting, curated hashtags, post scheduling, community management with response to comments and direct messages, and monthly reports with key metrics for reach, engagement, and growth. The team also coordinates stories, Reels, carousels, and seasonal campaigns aligned with the tourism seasons of Cancun and the Riviera Maya.
03

How many posts per month do you produce?

Post volume depends on the chosen plan. The Essential Plan includes 12 monthly posts on Instagram and Facebook plus weekly stories. The Editorial Plan includes 20 posts on Instagram, Facebook and TikTok with daily stories and editorial Reels. The Signature Plan includes daily publishing across all major platforms with additional content for paid campaigns and UGC.
04

Do you manage Instagram, TikTok and Facebook?

Yes, the studio manages the three most relevant platforms for businesses in Cancun: Instagram, TikTok, and Facebook. Each piece of content is optimized for the specific platform: Reels and carousels for Instagram, vertical video for TikTok, and storytelling formats for Facebook. The community management team responds to comments and direct messages in English and Spanish.
05

Do you create original content (photos and video)?

Yes. This is the agency's key differentiator as a social media agency in Cancun. IVAE Studios was founded as a luxury editorial photography studio first, so all visual content is original, produced by the team on location at your business. No stock libraries. Each month the team runs one or more sessions on site to create photography and video that only your brand can have.
06

Are plans monthly or annual?

The studio works with flexible monthly plans, no forced annual contract. A three-month minimum commitment is recommended to give the strategy enough time to deliver measurable results, but you can adjust or pause your plan as needs change. Discounts are also available for six- or twelve-month commitments paid in advance.

Your brand deserves
to stand out

Complete the 18-minute strategy brief and receive a custom Social Strategy Snapshot within 7 days. No charge, no commitment.

~18 minutes · Strategy snapshot in 7 days · No commitment