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Restaurant Vertical

Social Media Management for Restaurants in Cancun

An editorial social media studio for restaurants. We produce food and venue photography on site, run your Instagram and TikTok, and drive reservations with captions and link flows that actually convert.

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Menu Drop
Food photography that books tables.
Why IVAE Marketing

Why restaurants in Cancun choose the studio

Four reasons fine dining and casual concepts across Cancun, Tulum and Playa del Carmen keep us on retainer.

01

On-site food photography

The team shoots in your dining room with the chef on hand. Plates look the way they are served, not the way stock libraries pretend.

02

Captions that drive reservations

Every post has a job. Reserve, drop-in, tag a friend. We measure the result and adjust the language each month.

03

Reels and TikTok native

Vertical video runs the discovery feed in 2026. We treat Reels and TikTok as the front door, not as an afterthought.

04

Bilingual community management

DMs in English and Spanish, answered the same day. Tourists and locals book through the same channel without friction.

Service breakdown

Three pillars. One retainer.

A restaurant social retainer with IVAE Marketing covers production, channel operations and analytics.

PILLAR 01

Content production

On-site food and venue photography, plus vertical video for Reels and TikTok.

  • Hero dish photography for menus and feeds
  • Behind-the-pass video and chef stories
  • Drinks, dessert and cocktail features
  • Event coverage for tastings and chef collabs
PILLAR 02

Channel management

End-to-end Instagram and TikTok operation, with Facebook for events and reservations.

  • Weekly editorial calendar in your service rhythm
  • Reservation-driven captions in EN and ES
  • Stories, Reels, carousels, scheduled posts
  • Daily community management and DM bookings
PILLAR 03

Analytics & growth

Reporting that ties content to covers, walk-ins and booking platform referrals.

  • Reach, engagement, save rate per dish
  • UTM tracking to OpenTable and direct booking
  • Top-performing posts and creative learnings
  • Quarterly menu and content strategy review
Plans

Three plans for restaurants.

A starting point. Full pricing is on the master page, and every venue gets a tailored quote after the brief.

Básico
Essential
For new openings and single-venue concepts.
  • 1 monthly on-site session
  • 12 posts across Instagram and Facebook
  • Weekly stories
  • Editorial calendar
  • Monthly report
See full plan
Premium
Editorial
For established restaurants in Cancun and Tulum.
  • 2 monthly sessions, one event coverage
  • 20 posts across Instagram, Facebook, TikTok
  • Daily stories and editorial Reels
  • Daily community management
  • Strategic monthly report
See full plan
Enterprise
Signature
Restaurant groups and multi-venue brands.
  • Weekly sessions and live event coverage
  • Daily multi-platform publishing
  • Paid social campaigns
  • UGC and creator coordination
  • Dedicated brand strategist
See full plan
Case study

A fine-dining concept on Avenida Bonampak.

A representative engagement, drawn from real restaurant work. Details abstracted for confidentiality.

"Within six weeks the Instagram looked like the restaurant. Reservations from social tripled and we stopped relying on third-party listings for half of our covers."
General Manager / Cancun fine dining concept
3.2xReservations from social
+118%Reach lift Q1
+62%Follower growth
FAQ

Questions from restaurant owners.

Do you do food photography for restaurants?
Yes. Every retainer includes on-site food photography. The team shoots in your dining room with natural light or controlled lighting, working alongside the chef and the F&B manager.
Can you drive reservations through social?
Yes. Captions and link-in-bio flows are built to convert. We track reservations from social using UTM links, OpenTable referrers and direct DM bookings handled by the community manager.
Do you cover events, tastings and chef collabs?
Yes. Premium and Enterprise plans include live event coverage. The team is on site for tastings, guest chef nights, anniversaries and seasonal menu launches.
What platforms do you manage for restaurants?
Instagram and TikTok are the primary channels for restaurants. Facebook is included for events and reservations. Google Business Profile updates can be added on the Enterprise plan.
Do you work with both fine dining and casual concepts?
Yes. The aesthetic is calibrated per brand. Fine dining gets editorial restraint. Casual concepts get warmth, color and energy. Both stay native to the venue.
Can you collaborate with food influencers and creators?
Yes. UGC and creator coordination are included in the Enterprise plan. We source, brief and manage trusted creators in Cancun and the Riviera Maya.

Ready to brief the studio?

Tell us about the restaurant. We will reply within one business day with availability and a tailored proposal.

Open the intake form Read the overview