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Spa & Wellness

Social Media Management for Spa & Wellness in Mexico

An editorial social media studio for spas, wellness studios and retreats. We translate the calm of the practice into a visual feed that books treatments and fills retreats.

Start a brief See plans
Ritual Series
Visual language as quiet as the treatment room.
Why IVAE Marketing

Why wellness brands choose the studio

Four reasons spas and wellness studios in the Riviera Maya, Tulum and Los Cabos retain the team.

01

Calm, considered aesthetic

The visual register matches a treatment room. Soft, slow and human. We do not chase noise. We build trust through consistency.

02

Privacy-first capture

Discreet filming protocols. Rituals, hands, products and ambient detail rather than the guest's face when discretion is required.

03

Educational content

Carousels and Reels explain treatments, breathwork and sound therapy. Cold viewers become informed buyers, not impulse clicks.

04

Booking flows that work

DMs answered in English and Spanish, with seamless handoff to the concierge or booking system. Lead capture stays inside one channel.

Service breakdown

Three pillars. One retainer.

A wellness social retainer with IVAE Marketing covers production, channel operations and analytics.

PILLAR 01

Content production

On-site photo and video, designed around treatments, products and the rhythm of the practice.

  • Ritual photography with privacy protocols
  • Product close-ups and merchandising shots
  • Slow-cinema Reels and meditative loops
  • Retreat and event coverage
PILLAR 02

Channel management

End-to-end Instagram and TikTok operation with educational content layered in.

  • Monthly editorial calendar
  • Bilingual captions in English and Spanish
  • Stories, Reels, carousels, scheduled posts
  • DM-based booking and lead handoff
PILLAR 03

Analytics & growth

Reporting that ties content to treatment bookings and retreat sell-through.

  • Reach, engagement, save rate per ritual
  • UTM tracking to booking pages
  • Top-performing content learnings
  • Quarterly retreat-cycle review
Plans

Three plans for wellness brands.

A starting point. Full pricing is on the master page, and every studio gets a tailored quote after the brief.

Básico
Essential
For day spas and single-location studios.
  • 1 monthly on-site session
  • 12 posts across Instagram and Facebook
  • Weekly stories
  • Editorial calendar
  • Monthly report
See full plan
Premium
Editorial
For resort spas and established wellness brands.
  • 2 monthly sessions, retreat coverage included
  • 20 posts across Instagram, Facebook, TikTok
  • Daily stories, editorial Reels
  • Daily community management
  • Strategic monthly report
See full plan
Enterprise
Signature
Wellness chains, retreat operators and lifestyle brands.
  • Weekly sessions and full retreat coverage
  • Daily multi-platform publishing
  • Paid social and waitlist campaigns
  • UGC and practitioner coordination
  • Dedicated brand strategist
See full plan
Case study

A boutique spa in the Riviera Maya jungle.

A representative engagement, drawn from real spa work. Details abstracted for confidentiality.

"Treatment bookings from social passed walk-in bookings in the third month. The aesthetic now feels native to the property, and our retreat waitlist sells out in 48 hours."
Spa Director / Riviera Maya jungle property
2.7xBookings from social
+143%Reach lift Q1
48hRetreat sell-through
FAQ

Questions from wellness directors.

Do you specialize in spa and wellness marketing?
Yes. The studio works with day spas, resort spas, wellness retreats and yoga studios across Mexico. The aesthetic is calm, considered and human, matching the energy of the practice.
Can you film treatments and rituals?
Yes, with full guest privacy. Filming protocols protect the client. We capture rituals, hands, products and ambient detail rather than the guest's face whenever discretion is required.
Do you create educational content for wellness brands?
Yes. Educational carousels and Reels explain treatments, breathwork, sound therapy and the philosophy behind the practice. Educational content builds trust and converts cold viewers into bookings.
Do you handle booking and DM flows for spas?
Yes. The community manager answers booking DMs in English and Spanish, captures the lead and hands off to the concierge or booking system. Response times stay under four business hours.
Can you produce content for a retreat in remote locations?
Yes. The team has shot in Tulum cenotes, Riviera Maya jungle properties and Pacific coast retreats. Travel and on-site logistics are included in the Enterprise plan.
What does a wellness retainer cost?
Pricing scales with session frequency and platform count. Plans start at the Essential tier with one monthly session. The full pricing breakdown lives on the master overview page.

Ready to brief the studio?

Tell us about the practice. We will reply within one business day with availability and a tailored proposal.

Open the intake form Read the overview